Here at Start-Up Partner Up, we’re pretty obsessed with business books. We bang on about our favourite business books to all our clients, friends, family, and just to random people on the internet. We’re even known to highlight bits of our favourite books, make notes them, study them, lug them around in handbags, or even whip them out in team meetings to quote them.Read More
The life of an entrepreneur is exciting, fast paced and exhilarating but also at times incredibly difficult. I’m sure you’ve all experienced before the heady excitement of landing a huge client/closing a deal, only to have all that hope drain away swiftly as it falls through, disappearing so quickly you’re not certain it was there in the first place. Or that funding that was guaranteed to come in, somehow fails when you have wages to pay the next week.
So how do you deal with these hurdles and stay positive? Failure is as much as a part of an entrepreneur’s life as success. Every entrepreneur fails at some point, it’s just part of the journey.Read More
Throughout this article I will delve into the history of influencer marketing. I will look at the psychology behind an influencer’s followers, the way in which both influencers and the mediums they use have changed, but most importantly, how you can use all this information to predict influencer marketing and its future.Read More